該頁(yè)無(wú)縮略圖
Introduction to Xiaomi Company
制作人：雷笑笑 鄧路煬 何文茜 羅婷
目錄 CONTENTS
01
Company Profile
04
Supply Chain and Manufacturing
02
Innovation and Technology
05
Corporate Social Responsibility
03
Marketing and Branding
Part 01 Company Profile
P o w e r P o i n t d e s i g n
Founding and Mission
01
Founding Story
Xiaomi was founded in April 2010 by Lei Jun and other entrepreneurs in Beijing. It aimed to create highquality technology that is affordable for everyone.
小米公司于2010年4月在北京由雷軍及其他創(chuàng)業(yè)者創(chuàng)立，目標(biāo)是打造高性能、高性?xún)r(jià)比的科技產(chǎn)品，讓每個(gè)人都能享受科技的樂(lè)趣。
02
Logo and Brand Meaning
The logo "MI" stands for Mobile Internet, reflecting the company's focus on smart technology and connectivity.
小米的“MI”標(biāo)志，既代表“MobileInternet（移動(dòng)互聯(lián)網(wǎng)）”，也寓意“Mission Impossible（登峰造極）”展現(xiàn)了小米不斷挑戰(zhàn)科技極限的決心。
03
Core Values
Xiaomi values innovation, quality, and user experience. It strives to create products that are both technologically advanced and userfriendly.
小米始終秉持“和用戶(hù)交朋友，做用戶(hù)心中最酷的公司”的愿景，堅(jiān)持技術(shù)創(chuàng)新，追求極致的產(chǎn)品體驗(yàn)，以高性?xún)r(jià)比的產(chǎn)品贏得用戶(hù)的認(rèn)可。
Product Lines
Smartphones
Xiaomi is known for its wide range of smartphones, from the high- end Mi series to the budget- friendly Redmi series. 小米擁有豐富多樣的智能手機(jī)產(chǎn) 品線(xiàn)，高端的Mi系列以卓越性能 和前沿科技引領(lǐng)行業(yè)潮流，而 Redmi系列則以超高性?xún)r(jià)比滿(mǎn)足
大眾需求。
Smart Home Devices
Xiaomi has a comprehensive
ecosystem of smart home devices, including smart speakers, air purifiers, and smart bulbs.
小米構(gòu)建了完善的智能生態(tài)體系，
智能音箱、空氣凈化器、智能燈等
設(shè)備相互連接，通過(guò)小米APP實(shí)現(xiàn)
便捷控制，為用戶(hù)打造智能便捷的 家居生活。
Wearable Technology
Xiaomi's wearable products, such
as the Mi Band and smartwatches,
are popular for their fitness
tracking features and stylish
designs.
小米的可穿戴設(shè)備，如小米手環(huán)和智能手表，憑借精準(zhǔn)的健康監(jiān)測(cè)功能和時(shí)尚的外觀設(shè)計(jì)，深受消費(fèi)者喜愛(ài)，成為健康管理的好幫手。
Global Market Presence
Market Expansion
Market Share and Recognition
Retail and E-commerce
Xiaomi has expanded its market presence globally, with significant success in Asia, Europe, and other regions.
小米在全球市場(chǎng)積極拓展，憑借優(yōu)
質(zhì)的產(chǎn)品和創(chuàng)新的營(yíng)銷(xiāo)策略，在亞
洲、歐洲等地區(qū)取得了顯著的市場(chǎng) 份額，贏得了全球用戶(hù)的青睞。 According to Canalys data, Xiaomi ranked third in global smartphone shipments in 2023.
2023年，小米在全球智能手機(jī)出貨
量中排名第三，連續(xù)五年入選《財(cái) 富》世界500強(qiáng)，彰顯了其在全球
科技行業(yè)的領(lǐng)先地位和強(qiáng)大影響力。 Xiaomi operates a combination of online and offline retail channels, including its official website, Mi
Stores, and partnerships with major e- commerce platforms.
小米采用線(xiàn)上線(xiàn)下融合的零售模式，通
過(guò)官網(wǎng)、小米之家以及與主流電商平臺(tái)
合作，為消費(fèi)者提供便捷的購(gòu)物體驗(yàn)，
滿(mǎn)足不同用戶(hù)的購(gòu)買(mǎi)需求。
Part 02
Innovation and Technology
P o w e r P o i n t d e s i g n
Research and Development
01
02
03
R&D Investment
Technological Breakthroughs
Collaboration with Universities and Research Institutions
Xiaomi invests heavily in research and development, with a large team of engineers and scientists working on cutting- edge technologies. 小米在研發(fā)方面投入巨大，匯聚了眾多工程 師和科學(xué)家，致力于人工智能、物聯(lián)網(wǎng)、移 動(dòng)技術(shù)等前沿領(lǐng)域的研究，推動(dòng)科技創(chuàng)新。
Xiaomi has achieved several technological breakthroughs, such as the development of fast- charging technology and advanced camera systems.
小米在快充技術(shù)、影像系統(tǒng)等方面取得了多項(xiàng)技術(shù)突破，如小米13 Ultra配備的徠卡影像系統(tǒng)，為用戶(hù)帶來(lái)更出色的拍攝體驗(yàn)，提升了產(chǎn)品的核心競(jìng)爭(zhēng)力。
Xiaomi collaborates with leading
universities and research institutions tostay at the forefront of technological
advancements.
小米與全球頂尖高校和科研機(jī)構(gòu)開(kāi)展合作，通過(guò)聯(lián)合研究項(xiàng)目和知識(shí)共享，加速技術(shù)轉(zhuǎn)化，為產(chǎn)品研發(fā)提供有力支持，保持技術(shù)領(lǐng)先優(yōu)勢(shì)。
AI and IoT Integration
AI-Powered Features
IoT Ecosystem
Future Developments
Xiaomi integrates AI technology into its products, offering features such as voice assistants, smart home automation, and
AI- enhanced photography.
小米將AI技術(shù)深度融入產(chǎn)品，如小愛(ài)同學(xué)語(yǔ)
音助手、智能家居自動(dòng)化控制以及AI影像增
強(qiáng)功能，為用戶(hù)提供更智能便捷的交互體驗(yàn)， 讓科技更懂你。
Xiaomi has built one of the world's
leading consumer- grade AIoT platforms,
with over 740 million connected IoT
devices as of December 2023.
截至2023年12月，小米已連接的IoT設(shè)備數(shù)
超7.4億臺(tái)，構(gòu)建了全球領(lǐng)先的消費(fèi)級(jí)AIoT
平臺(tái)，實(shí)現(xiàn)了設(shè)備間的無(wú)縫互聯(lián)互通，打造
了智能生活新范式。 Xiaomi continues to explore new applications of AI and IoT, aiming to
create even more intelligent and efficient products and services in the future.
小米持續(xù)探索AI與IoT的新應(yīng)用，未來(lái)將推出
更多智能高效的創(chuàng)新產(chǎn)品和服務(wù)，進(jìn)一步拓
展智能科技的邊界，為用戶(hù)創(chuàng)造更多驚喜。
Software and User Experience
MIUI Operating System
User Feedback and Community Involvement
Cross-Device Integration
Xiaomi's MIUI is a highly customizable and featurerich operating system that enhances the user experience of its smartphones. 小米的MIUI操作系統(tǒng)高度可定 制，功能豐富，提供個(gè)性化主 題、便捷手勢(shì)控制和增強(qiáng)安全 選項(xiàng)，為用戶(hù)帶來(lái)流暢且個(gè)性
《的偉用體險(xiǎn)
Xiaomi actively seeks user
feedback and involves its
community in the development
process, ensuring that its
products meet the needs and
preferences of users.
小米積極收集用戶(hù)反饋，邀請(qǐng)社區(qū)
用戶(hù)參與產(chǎn)品開(kāi)發(fā)，以用戶(hù)為中心
進(jìn)行產(chǎn)品迭代，確保產(chǎn)品貼合用戶(hù)
需求，提升用戶(hù)滿(mǎn)意度。
Xiaomi's software solutions
enable seamless integration
across different devices, allowing
users to easily switch between
smartphones, tablets, and smart
home devices.
小米的軟件解決方案實(shí)現(xiàn)了不同設(shè)備間的無(wú)縫切換與協(xié)同，如手機(jī)、平板與智能家居設(shè)備的互聯(lián)互通，為用戶(hù)打造了連貫、便捷的跨設(shè)備
Part 03
Marketing and Branding
P o w e r P o i n t d e s i g n
Brand Strategy
Positioning and Target Audience
Xiaomi positions itself as a brand that offers high- quality technology at affordable prices, targeting a wide range of
consumers, from tech enthusiasts to everyday users.
小米定位為提供高性?xún)r(jià)比科技產(chǎn)品的品牌，目標(biāo)受眾涵蓋科
技愛(ài)好者和普通消費(fèi)者，致力于讓每個(gè)人都能享受到科技帶來(lái)的便利與樂(lè)趣。
Brand Image and Values
Xiaomi's brand image is built on the values of innovation, quality, and user experience. 小米的品牌形象以創(chuàng)新、品質(zhì)和用戶(hù)體驗(yàn)為核心價(jià)值， 通過(guò)不斷的技術(shù)創(chuàng)新和優(yōu)質(zhì)的產(chǎn)品服務(wù)，贏得了消費(fèi) 者的信任與支持。
Global Brand Recognition
Xiaomi has achieved significant global brand recognition, thanks to its effective marketing strategies and high- quality products.
小米憑借有效的營(yíng)銷(xiāo)策略和高品質(zhì)的產(chǎn)品，在全球范圍內(nèi)獲得了極高的品牌知名度，成為全球科技行業(yè)的知名品牌之一。
Marketing Campaigns
Customer Engagement
Customer Support and Services
Xiaomi provides comprehensive customer support and services,including online help centers, customer service hotlines, andphysical service centers.
小米提供全方位的客戶(hù)支持與服務(wù)，包括線(xiàn)上幫助中心、客服熱線(xiàn)和線(xiàn)下服務(wù)中心，及時(shí)解決用戶(hù)問(wèn)題，保障用戶(hù)權(quán)益。
Fan Community and Events User Feedback and Improvement
Xiaomi has a dedicated fan community that actively participates in events, forums, and social media discussions. 小米擁有活躍的粉絲社區(qū)，粉絲積極參與各類(lèi)線(xiàn)上線(xiàn)下活動(dòng)、論壇 討論和社交媒體互動(dòng)，形成了強(qiáng)大的粉絲文化與品牌忠誠(chéng)度。
Xiaomi values user feedback and uses it to continuously improve its products and services.
小米高度重視用戶(hù)反饋，將其作為產(chǎn)品改進(jìn)和服務(wù)優(yōu)化的
重要依據(jù)，通過(guò)不斷滿(mǎn)足用戶(hù)需求來(lái)提升用戶(hù)滿(mǎn)意度和品 牌口碑。
Part 04
Supply Chain and Manufacturing
P o w e r P o i n t d e s i g n
Efficient Supply Chain Management
Global Supply Chain Network Lean Manufacturing Practices Quality Control and Assurance
Xiaomi has established a robust global
supply chain network, ensuring the
timely and efficient delivery of its
products.
小米構(gòu)建了強(qiáng)大的全球供應(yīng)鏈網(wǎng)絡(luò)，與
眾多優(yōu)質(zhì)供應(yīng)商建立長(zhǎng)期穩(wěn)定合作關(guān)系，
確保原材料供應(yīng)穩(wěn)定，保障產(chǎn)品按時(shí)交
付。 Xiaomi adopts lean manufacturing practices to optimize production efficiency and reduce waste.
小米采用精益生產(chǎn)方式，通過(guò)優(yōu)化生產(chǎn)
流程、提高自動(dòng)化水平和加強(qiáng)質(zhì)量控制，
提升生產(chǎn)效率，降低生產(chǎn)成本，確保產(chǎn) 品品質(zhì)。
Xiaomi implements strict quality control and assurance processes to ensure the high quality of its products. 小米建立了嚴(yán)格的品質(zhì)管控體系，從原 材料采購(gòu)到成品出廠(chǎng)，經(jīng)過(guò)多道質(zhì)量檢 測(cè)環(huán)節(jié)，確保每一款產(chǎn)品都符合高標(biāo)準(zhǔn) 質(zhì)量要求，讓消費(fèi)者放心使用。
Manufacturing Facilities and Partnerships
State-of-the-Art Manufacturing Plants
Xiaomi operates state- of- the- art manufacturing plants equipped with advanced production technologies. 小米擁有先進(jìn)的制造工廠(chǎng)，配備自動(dòng)化生產(chǎn)線(xiàn)和智能倉(cāng)儲(chǔ)物流系統(tǒng)，實(shí)現(xiàn)生產(chǎn)過(guò)程的智能化和高效化，提升生產(chǎn)能 力和產(chǎn)品質(zhì)量。
Strategic Partnerships
Xiaomi has established strategic partnerships with leading manufacturers to enhance its production capabilities.
小米與富士康、英業(yè)達(dá)等全球知名制造商建立戰(zhàn)略合作伙伴關(guān)系，借助其先進(jìn)的制造技術(shù)和豐富的生產(chǎn)經(jīng)驗(yàn)，進(jìn)一步提升生產(chǎn)效率和產(chǎn)品質(zhì)量。
Capacity Expansion and Flexibility
Xiaomi continuously expands its manufacturing capacity to meet growing market demand. 小米根據(jù)市場(chǎng)需求，不斷擴(kuò)充產(chǎn)能，同時(shí)保持生產(chǎn)的靈活性，能夠快速響應(yīng)市場(chǎng)變化，滿(mǎn)足不同地區(qū)和產(chǎn)品的生產(chǎn) 需求。
Environmental Sustainability
Green Manufacturing Initiatives Recycling Programs
Xiaomi is committed to green manufacturingand reducing its carbon footprint.
小米致力于綠色制造，通過(guò)采用環(huán)保材料、優(yōu)化
生產(chǎn)工藝和提高能源利用效率，減少生產(chǎn)過(guò)程中的碳排放，降低對(duì)環(huán)境的影響。
Energy Efficiency in Products
Xiaomi has implemented recycling programs for its products to promote environmental sustainability.
小米推出產(chǎn)品回收計(jì)劃，鼓勵(lì)用戶(hù)將廢舊電子產(chǎn)品送回公司進(jìn)行專(zhuān)業(yè)處理和回收利用，減少電子垃圾對(duì)環(huán)境的污染，推動(dòng)資源循環(huán)利用。
Xiaomi's products are designedwith energy efficiency in mind toreduce energy consumption.小米的產(chǎn)品在設(shè)計(jì)時(shí)注重節(jié)能，如智能手機(jī)的低功耗芯片、智能家電的節(jié)能模式等，降低產(chǎn)品使用過(guò)程中的能源消耗，助力環(huán)保。
Social Impact
Education and Training Programs
Community Engagement and Support
Xiaomi actively engages with communities andsupports social causes.
小米積極參與社區(qū)活動(dòng)，支持教育、扶貧、公益等社
會(huì)事業(yè)，通過(guò)捐贈(zèng)物資、開(kāi)展公益活動(dòng)等方式回饋社會(huì)，履行企業(yè)社會(huì)責(zé)任。
Xiaomi offers education and training programs to support the development of the tech industry. 小米開(kāi)展教育與培訓(xùn)項(xiàng)目，如與高校合作設(shè)立獎(jiǎng)學(xué)金、 實(shí)習(xí)基地，舉辦技術(shù)培訓(xùn)課程等，為科技行業(yè)培養(yǎng)人 才，推動(dòng)行業(yè)發(fā)展。
Xiaomi's growth has contributed to economic development and job creation in the regions where it operates.
小米的發(fā)展帶動(dòng)了上下游產(chǎn)業(yè)鏈的繁榮，創(chuàng)造了大量就業(yè)機(jī)會(huì)， 促進(jìn)了當(dāng)?shù)亟?jīng)濟(jì)發(fā)展，為社會(huì)穩(wěn)定做出了積極貢獻(xiàn)。
Ethical Business Practices
Code of Conduct
Xiaomi has a strict code of conduct to ensure ethical business practices. 小米制定了嚴(yán)格的商業(yè)行為準(zhǔn)則，要求全體 員工遵守法律法規(guī)，秉持誠(chéng)信、公正的原則 開(kāi)展業(yè)務(wù)活動(dòng)，維護(hù)良好的商業(yè)道德環(huán)境。
Anti-Corruption Measures
Xiaomi implements anti- corruption measures tomaintain integrity in its operations.小米采取一系列反腐敗措施，加強(qiáng)內(nèi)部監(jiān)督和審計(jì)，對(duì)腐敗行為零容忍，確保企業(yè)運(yùn)營(yíng)的廉潔性和透明度。
Fair Labor Practices
Xiaomi ensures fair labor practices andrespects the rights of its employees.小米尊重員工權(quán)益，提供公平的勞動(dòng)報(bào)酬和良好的工作環(huán)境，保障員工的休息休假、職業(yè)發(fā)展等權(quán)益，營(yíng)造和諧的企業(yè)文化。
